November 12, 2009

"Thanks, Mom!"

I totally get why ONE manufacturer might be kind of pissed when ANOTHER manufacturer reduces product size of a competing product without calling attention to it, and then lowers price WITH calling attention to it. And I can see how the first manufacturer might want to call attention, then, to the second manufacturer's sneaky change. But this is a ridiculous way to do it:

AH HA HA HA HA HA!! More "thanks Mom!"?? What the? First of all, did we time travel to the 1950s? Secondly, even IF "we moms" collected perky thanks every time we served peanut butter, those thanks would have only to do with how many servings were served, not with how many jars were required to create those servings. Are we doing unit pricing in "thanks" now?

20 comments:

fairydogmother said...

I think their marketing department has been spending too much time on Passive Aggressive Notes!

My favorite part is they spent how many kajillion dollars on their marketing campaign to make these stupid (on so many levels!) stickers, and the capitalization and punctuation are not even correct!

AndreAnna said...

You should see how mad my husband gets at commercials or marketing directed only to moms, especially those implying that ONLY moms shop, or ONLY moms change diapers or ONLY moms clean.

Good thing I prefer skippy. :)

Alice said...

that phrasing is so AWKWARD. if you're going to stick millions of stickers on the top of millions of jars of peanut butter, wouldn't you want something that made a little more SENSE?

desperate housewife said...

Agree with Alice- the phrasing, capitalization, LACK OF COMMA are all awkward. It's like they're directing their marketing at morons.
Which perhaps they think we moms ARE?
Also agree with AndreAnna's husband- I LOATHE all the commercials that imply that healthy, well fed kids and a clean, tidy, fresh smelling house are things that inherently ONLY CONCERN WOMEN.

desperate housewife said...

I guess my first sentence should've been, "I agree with Alice- the phrasing, capitalization, AND lack of comma are all awkward." Guess Jif isn't the only one who needs a proofreader...

Sincerely, Jenni said...

For me, 18 more ounces means it takes longer for my kids to scream at me to buy more peanut butter at the store. Yay!

kakaty said...

Jif's stupid ad campaign "...Mom chose Jif" made me stop buying their product. I hate products that assume that only "moms" do something and then promote that stereotype in their ads. We switched to Spippy a while back. Because guess who makes my kid's lunch every day - dad! And are they impying that the childfree dont' eat peanut butter? Stupid, stupid, stupid!

missris said...

Ahahahah this is hilarious. "thanks Swistle!" for calling attention to this.

Rah said...

Do they really think even one single jar of the stuff will be bought because of that sexist sticker?

Maybe we should all join in a write-in campaign and welcome the to the late 1970s when more men began to assume their family responsibilites (and my apologies to those who were doing so before then, even).

Rah said...

Part II. I just went to jif.com and left a comment. Encourage others to do the same.

cherylc said...

My favorite Jiff reference was in the show "The PJs" a few years ago. It was an animated series for adults that took place in some high rise public housing projects. Did anyone else watch this? The main character, who was the high rise building superintendent, and an older man, was making a sandwich with Jiff and he said "I use Jiff because I'm one choosy mother..." My husband and I still laugh about this.

Shelly said...

Cherylc - I never saw (or even heard of) that show, but that story is hilarious!

Erin said...

Wow. That is remarkable.

I must say though, it IS marketing GENUIS.

Whoever came up with that should get a Big Thanks as their Christmas bonus this year.

Joanne said...

If I didn't give my kids food unless they said thank you, these mofos would *starve*.

Anonymous said...

I love me some Jiff

Party of 5 said...

Seriously, who edited that? The errors make me shiver. I'm going to their website and write them as soon as I send this comment. Aside from mom, making companies aware of their grammar and punctuation mistakes is my full-time job!

Cas said...

On a completely different note, it took me a while to get this one - here in Australia, Jif is a kind of bathroom cleaner...

TJ said...

I don't understand marketing types. Why not a sticker that says "SAME SIZE SAME PRICE." I mean, why so passive aggressive, peanut butter?

the new girl said...

Did we time travel to the 50's?

So great.

Good Enough Mom said...

OMG...that's so disturbingly sexist! Maybe it's a good thing we only buy trader joe's natural peanut butter! :) Although, now that I think of it, I don't get many thanks for my peanut butter purchases (just kidding).

And I LOVE how AndreAnna's hubby gets mad at this kind of BS marketing-only-to-moms crap...GO HUBBY!